Factors related to strategic management and leadership that make the Essay

Factors related to strategic management and leadership that make the company highly successful - Essay Example This research will begin with the statement that business strategy is an extremely important and perhaps one of the most frequently used buzzwords in the contemporary business literature. Business firms are finding their ‘strategies’ as pathways to success because the strategy of an organization necessarily incorporates planning, people, processes, patterns, procedures, and perspectives. Strategy within an organization is a specific pattern of decisions that defines and determines the objectives of the firm to provide certain structures related to achieving the goals Managing human, as well as non-human resources and utilizing the organizational capabilities effectively, are at the very heart of formulating and implementing the business strategy. Deckers Outdoor Corporation designs manufacture and markets stylistic, innovative and high-quality footwear for men, women, and children with causal and outdoor wearing. The company was founded in 1973 by a student of California University to produce sandals for beachgoers and surfers. The company markets its footwear products and accessories such as handbags and outerwear under three brands, namely UGG, Teva and Sanuk primarily through U.S retailers and international distributors. The company also markets its products directly to end-users both in a home and abroad through its website. Deckers Outdoor gives more importance to finding and building niche brands into global lifestyle leaders through its innovative design and brand differentiation. Its brands are designed with a view to meet specific needs of different groups, activities, jobs, and people around the world. What makes the company and its brands different is that it never caters ordinary outwears. Apart from the three major brands- UGG, Teva and Sanuk, it markets TSUBO, Ahnu, MOZO, Hoka etc. TSUBO is designed for providing a line of casual footwear and Ahnu for outdoor performance and lifestyle footwear. MOZO is developed with a view to providi ng a line of footwear that combines running shoe technology with work shoe toughness for people who spend long hours working on their